How Kony Bubble Tea widened the audience it can reach

Customers kept losing their paper cards, mislaid or left at home. The problem was not only the service: it spoilt the customers' own experience.

With a young clientele, the team also needed a way to check whether a reward had already been claimed.

Everything sits in the app, and a reward that has already been used shows immediately. Nothing left to remember, nothing to take on trust.

Kony had run community contests before. Badger's leaderboards give them a simple way to keep that spirit of play going all year.

A hundred customers signed up on the first day, with nothing for the team to explain.

The leaderboards caught on further than anyone had planned.

Our customers are hooked on the leaderboard challenges. One of them even buys bubble teas for her friends just to hold on to first place!