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La Storia del Caffè · Delémont
How La Storia del Caffè grew its sales
Varied rewards, with nothing to reprint.
+25%
in revenue
×2
as many regulars
540+
visits from its best customer
The problem
Loris had had enough of ordering and printing new paper cards every few months, and wanted something durable that would also save time.
Above all the aim was to give customers more: more value, and rewards that could be refreshed.
What changed
A tiered reward catalogue, with the thresholds set in house and changed at will, nothing to reprint.
A polished app also sets the café apart from the places next door, which do not offer the same experience.
The result
+25% in revenue, twice as many regulars, and a best customer past 540 visits.
We have also seen a rise in add-on sales, thanks to the reward mechanics on offer.
I wanted to offer more than a free coffee, and to be able to change the rewards without reprinting anything.LorisManager, La Storia del Caffè